The authors are affiliated with the Institute for Behavioral Health, Heller School for Social Policy and Management, Brandeis University, MS 035, 415 South St., Waltham, MA 02454 (e-mail: horgan@brandeis.edu). Harold Alan Pincus, M.D., Terri L. Tanielian, M.A., and Amy M. Kilbourne, Ph.D., M.P.H., are editors of this column.