Readers of Psychiatric Services will naturally gravitate to chapters on mental illness and negative behavioral outcomes, such as suicide, self-injury, violence, and substance abuse. These chapters are valuable for their ability to situate topics familiar to mental health professionals within the larger theoretical schema in this sociologically complex domain. Of particular note is the thoughtfully argued chapter by Phelan and Link outlining major findings of their research program on stigma and mental illness. Overall, the volume provides a refreshingly different perspective on social phenomena that often intersect with health care, and it stimulates questions regarding how or under what circumstances deviance becomes medicalized. Perspectives on new forms of deviance, particularly in cyberspace, will encourage mental health professionals to reflect on the social and subjective meanings of contemporary behaviors with a sociologically informed point of view.