Is research conducted by consumers unbiased? Yes and no. Consumers who have experienced coercion bring an unassailable veracity and credibility to any study. Each person's unique experience cannot be regarded as “bias” when it is first-hand knowledge of coercion. Jonathan Delman, a leading consumer advocate and consultant, recounted, “I would compare my experience of coerciontotorture, with medication changes that have left me in a zombie-like state; coercion causes a sane person to feel insane or akin to a criminal” (personal communication, June 1, 2011). However, consistent with the Rashomon effect (5), individual experience is not uniform, standardized, or universal. Each person's perception is different, which makes the study of coercion challenging.