By describing and defining the role of recovery principles, Larry Davidson and his colleagues articulate the sea changes required in the beliefs and competencies of practitioners, consumers, family members, managers, and policy makers to enhance the recovery of people with serious and long-term mental illnesses. Beginning with the historical context of this movement from the Surgeon General's 1999 report on mental health and the amplification of those value-laden pronouncements by the President's New Freedom Commission 2003 report on mental health, the authors describe the new zeitgeist as well as offer practical advice that will help advocacy groups, practitioners, and consumers to work together in bringing about needed changes in the care provided by our mental health systems.