More important, however, is prevention in the public domain, analogous to the prevention of smoking. Initially, it did not have much effect to tell smokers that smoking is bad for one's health. However, large-scale prevention programs eventually reduced the number of smokers significantly. Of course, it may be argued that suicidal thoughts and behavior differ from lighting a cigarette, but this does not mean that such an approach cannot be taken. Efforts to improve knowledge, attitudes, and help-seeking behavior are being made in middle and high schools, and they seem to have yielded results as far as knowledge and attitudes are concerned (2). It is too early to conclude that such efforts prevent suicide, but we should not forget that it took some time before antismoking campaigns produced an effect. In our view, campaigns to prevent suicide need a much wider audience than adolescents in schoolrooms. Antisuicide messages should receive wide exposure in the media, such as television and radio.