Developing coverage policy for antipsychotic medication is not a task for the fainthearted. Policy decisions affect human well-being and even life itself. Costs are high. Psychiatrists have strong preferences and resent being told how to prescribe. Patients, influenced by their peers, by advertising, and by the Internet, also have strong preferences. Given the long history of stigma and discrimination, patient and family advocacy groups are—and should be—vigilant and vocal. A great deal of money is at stake. Pharmaceutical companies market their products vigorously through advertising, sponsored research, subsidized professional education, and lobbying. And, as is so often the case in medical decision making, the evidence base for policy making is less than ideal.