Iowa is a rural state. As of 1990 a total of 79 of its 99 counties had populations under 30,000. A 1996 survey showed that almost half of the 211 psychiatrists in the state practiced in one of three counties (
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Iowa began to use managed care for its Medicaid medical-surgical program in 1986. That experience was largely positive, and in 1993 the governor asked the Iowa Department of Human Services to create a statewide managed mental health program. After receiving a Medicaid waiver, the department issued a request for proposals for what was first called the Mental Health Access Plan in March 1994 (
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Eight companies, including Blue Cross-Blue Shield of Iowa, CMG, Green Spring, Medco (subsequently Merit Behavioral Care), Options, and Value Behavioral Health, submitted proposals. When the contract was awarded to Value Behavioral Health, Medco, which ranked second, sued on the grounds that the Iowa Department of Human Service's consultant (Lewin-VHI) and Value Behavioral Health were owned by the same parent company. The court agreed that despite the state's efforts to insulate the procurement process from the consultation, "as a sister subsidiary of Value, Lewin-VHI had motive and opportunity to share inside information with Value that was not available to other bidders." In July 1994 the Iowa Supreme Court upheld the original ruling, stating that the case "involved an organizational conflict of interest that was incapable of mitigation" (
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In November 1994 the state, which had elected not to appeal, awarded the contract to Medco, now Merit Behavioral Care of Iowa. Merit began covering patients under the Mental Health Access Plan on March 1, 1995. The initial contract ran through September 1997, but in March 1997 the state extended the initial contract with Merit through December 31, 1998. As of January 1999 the state joined the previously separate mental health and substance abuse components into a unified program, now called the Iowa Plan for Behavioral Health. Only two companies were bidders—Merit (now part of Magellan) and ValueOptions. The contract, which runs through June 30, 2001, with three optional one-year extension periods, was again awarded to Merit.