Now my colleagues in psychiatry find that depersonalization of health care has accelerated in a different direction—the basic relationship between a treating clinician and a patient has been transformed from the more personal, even sacred, "I-You" state to one that is less personal, less intimate, less empathic. In recent years, clinicians have been encouraged by business and insurance interests to revise clinical language from one that expresses empathy, intimacy, and compassion to one better suited to a business climate. Clinicians have been encouraged to dispense with the term "patient" and to substitute business-related terms such as "client," "consumer," or even "customer."