NAMI, because of its success, is a target of much of this animosity. It is unclear who gains from the tendency to demonize, but it is certain that we all stand to lose much in the time, energy, and credibility expended in the process. It is time for the mental health community—providers, administrators, policymakers, families, and consumers themselves—to end this destructiveness, and for all of us to aim our efforts at reforming the persistent and enormous problems that we all face.